50 Real Estate Link Building Tactics & Strategies
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- Create press releases and submit them to free submission sites.
- Guest blog on other websites.
- Track reporters and submit PR pitches for reporters asking for it
- Submit your blog RSS feed to RSS Directories
- Place links on your social media channels
- Reclaim Links from Stolen Images
- Mine expert RoundUps
- Create Real Estate Industry related tools
- Ask your blog’s commentators for backlinks
- Transcribe Videos From Industry Influencers
- Rank for Links
- Hack Quora
- Reclaim Brand Mentions using Google Alerts
- Convert homepage links to deep page links
- Cater to multiple learning methods
- Research broken links
- Analyze competitor backlinks
- Locate Wikipedia link opportunities
- Embed Javascript code to insert your link in content thieves’ pages. (Contact us on this one)
- Talk on Podcasts and events to get links from host, other speakers & sites that cover the event.
- Host a real estate/local event
- Sponsor events that link back to sponsors.
- Sponsor local teams
- Sponsor charities that give links back to sponsors
- Link to influencers in your posts & tag them in social media/contact them about post.
- Enter an award contest. If picked as a finalist, you’ll get a link from the award’s website and sites covering award.
- Create local contests (ex: Christmas lights) to get links from cosponsors, local newspapers, local blogs.
- Ask your family/friends for links from their websites.
- Give testimonials to your vendors, business relationships
- Get links from the Chamber of Commerce
- Get a Link from Better Business Bureau profile
- Podcast your written blog and submit to Itunes & Podcast Directories.
- Link build through newsletters
- Use other people’s content to link build through follow-up content
- Use RSS To Create Provocative Content
- Build free local area data API like Zillow and require people to link to you to use it
- Setup a live stream of a beautiful scene or busy road in local area. Submit live feed to Webcam Directories.
- Trade articles with others. Offer to share articles in each other’s social media channels. Even offer to buy StumbleUpon or Facebook traffic if content is link/share worthy.
- Green content. Write a article about local environment (preferably with an infographic) and reach out to environmental bloggers about the blog post.
- If you have a beautiful site design, submit it to CSS galleries
- Teach your home seller clients how to link to their listing on their website with an instructional guide. Make it easy for them.
- In Canada, enter property detail page in virtual tour MLS field to get links from competitors. In US, we built a tool to make this MLS complaint.
- If you have a creative logo design you can submit to inspiration blogs and directories
- Research real estate industry/local business interview series to have an opportunity to get interviewed on other sites.
- Build Seasonal content about local annual events or special days & promoting them in a timely manner.
- Repurpose your content.
- Skyscraper content marketing for link building
- Offer cinemagraphs to bloggers.
- Compile a resource guide.
- Syndicate images for powerful links